So this started off as a word doc titled “Internet Marketing Notes Out Of My Own Head ” then as I was writing it I realized I was basically talking about two different types of traffic. So I guess that’s the reason I titled it that… Now that I think about it, the latter might have sounded cooler.. Whatever, here goes..
- Search traffic is the best form of “actual buyer traffic” out there. When somebody has a problem or a need, one of the first places they go is to a search engine. Why? Because they need a solution to their problem or a resolve to their need. Plain and simple… Think to yourself about the last time you went to a search engine to find something. You were either seeking information or knowledge on a topic or you were refining your search each time because you were looking for a service or a product to fulfill your need.
- Social traffic from sites like Facebook or Twitter is best described as “people at a party” whatever party that may be… These people are not on Facebook and Twitter actively searching for a solution to their problem. They are on these sites strictly out of curiosity of what their friends, family or peers are up to and posting about. Not to mention to comment on their friends profiles and their own profiles.
The best way to approach social traffic is by actively engaging in the conversation or by “throwing your own party”. From a business (marketing and sales) stand point what I mean about “throwing your own party” is that you can actually create some sort of contest to get people to actively engage with your social media property whether it be Facebook or Twitter. More specifically Facebook… With Facebook you can actually start a contest that revolves around a game or something that your users can play and accumulate points to win a prize.
This creates a sense of competition of “who can get the best score” or “who has the most points”.
Think about it. What do or did you do when you went to a party? Either you sat or walked around and socialized with others, or you engaged in games like; pool, darts, bocce ball, beer pong (whoops was that my outside voice)… Anyway you get the point 
So, as a conclusion and a rule of thumb. Don’t try to shove your products and services down peoples throats on your social networks. Just be cool on your social networks. Make your best products and services available on search engines for those buyers that are frantically searching to fulfill their needs and problems.
Talk soon
Nick
